About us

Amaribeauty is a proudly South African premium makeup brand created to celebrate individuality, elevate confidence, and deliver uncompromising quality.

Founded by Kerusha Govender, a seasoned marketing professional with a passion for womens' empowerment, Amaribeauty was born from the recognition that South African women deserved a bespoke luxury makeup brand that matches the quality of international labels. Drawing on a passion and deep product knowledge, Amaribeauty delivers the performance, inclusivity, and elegance often missing in the local market.

We debut with two signature launches that embody the essence of our brand:

Cloud Cover Foundation – a full-coverage, soft-matte foundation that delivers a flawless finish while feeling as light as a cloud on the skin.

Faux Focus Mascara – an innovative tubing mascara that lifts, defines, and stays smudge-free all day for effortless wear.

Our tagline, Love Your Beauty, is more than a phrase — it is our guiding philosophy. Amaribeauty exists to enhance, never conceal, what makes you uniquely beautiful. This is where self-expression meets performance.

This is Amaribeauty.