Tubing mascara vs traditional mascara: everything you need to know

Tubing mascara vs traditional mascara: everything you need to know

If you’ve ever struggled with mascara smudging by lunchtime, or spent half your evening scrubbing stubborn flakes from your lashes, Amaribeauty’s Faux Focus tubing mascara might just change your life. This innovative formula has been making waves in the beauty world - but it’s still surrounded by myths. Some people even think the little “tubes” they wash off are their eyelashes. Spoiler alert: they’re not.

let’s break it all down.

What is tubing mascara?

Unlike traditional mascaras, which coat your lashes with pigment that dries and hardens, Faux Focus uses flexible polymers to wrap each lash in a smooth, lightweight, water-resistant tube. These tubes give your lashes incredible length, separation and all-day wear all without the crunchy feel of regular formulas.

Benefits of Faux Flow tubing mascara

Smudge-proof and flake-proof – no more panda eyes, even on humid days.

Clump-free formula – lashes stay feather-light and defined from root to tip.

Water-resistant and life-proof – you could have an emotional cry and your lashes would still look perfect.

Gentle on lashes – no harsh rubbing required to remove it.

Great for sensitive eyes – ideal for contact lens wearers or allergy-prone eyes.

How is it different from traditional mascara?

Traditional mascara: uses waxes and pigments to coat lashes; it can smudge, flake or clump over time and usually needs make-up remover to come off.

Amari Beauty’s Faux Flow tubing mascara: uses an advanced polymer formula that wraps each lash in a smooth, flexible tube. It doesn’t clump, it doesn’t smudge, and it’s water-resistant - meaning you could watch the saddest movie or have a good cry, and your lashes would still look flawless. Best of all, it comes off easily with warm water - no oily removers and no lash damage.

How to remove Faux Flow tubing mascara (the easy way)

Here’s where people often panic: when tubing mascara comes off, it slides off in tiny rubbery-looking tubes. These aren’t your lashes - they’re just the mascara formula releasing from each lash intact.

Removal is simple and gentle:

In the shower, let warm water run over your lashes to soften the tubes before lightly massaging them off.

Alternatively, soak a soft cloth with warm water, press gently against your lashes, and then massage to slide the tubes away.

No scrubbing, no residue, and no risk of lash damage.

If you want long, fluttery lashes that last all day without smudging, Faux Focus tubing mascara is a game-changer. Whether it’s a busy morning, a long workday or a night out, you’ll have perfect lashes with zero touch-ups. And when you’re ready to remove it? Just warm water - no drama, no damage.

By Kerusha Govender

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